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Courses, articles, and more to help you master growth

Articles, courses, podcasts, and more to supercharge your growth and customer engagement journey

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A B2C Marketer’s Guide to Content-led Growth

Ever wonder how first-time consumers discover brands like Glassdoor, Airbnb, and Duolingo? These brands made the most of great content to reach their audience and help them solve specific problems. By creating content that is personalized and therefore, relatable, brands are able to move users along the funnel to eventually become paying customers for the brand.

10 min Read

A B2C Marketer’s Guide to Content-led Growth

10 min Read

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Acquisition vs Retention: Choosing the Right Strategy

Every downturn in the market cycle sees businesses immediately rush towards customer retention and foregoing all efforts towards acquisition. As the cycle turns, customer acquisition come back into focus and retention takes a backseat. While this may seem like sound business practice, such drastic shifts in focus could do businesses more harm than good.

8 min Read

Acquisition vs Retention: Choosing the Right Strategy

8 min Read

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Discovery and Customer Onboarding: First Steps Towards a Happy Customer

Think of a brand or product, or app that makes you happy. So happy that you would gladly use it again and again and also recommend it to others? Was it the product itself or the accompanying experiences like customer onboarding? Or both? Now turn it around, consider your customer base, and assess whether you have been giving your customers a similar experience.

5 min Read

Discovery and Customer Onboarding: First Steps Towards a Happy Customer

5 min Read

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Customer Activation: How It Works & How to Measure It

Activation can be explained as the stage where the curious visitor converts into an active customer of your product/service app. An activated customer can bring great value to your business. They could become loyal customers, bring in more customers with them over time, and also bring in higher revenues.

5 min Read

Customer Activation: How It Works & How to Measure It

5 min Read

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Customer Lifecycle Marketing: All You Need to Know

Planning, strategizing, and personalizing of customer experience is called customer lifecycle marketing (CLM). Today the customer is not just paying for a winning product but also for the overall experience of associating with a product/brand. To start building a memorable customer journey, you must first map the various stages of the customer lifecycle with the brand and concentrate marketing efforts to engage with your customers at each stage.

5 min Read

Customer Lifecycle Marketing: All You Need to Know

5 min Read

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100+ Marketers Discuss Insights-led Engagement at KSA #GROWTH Mixer

After a splendid turnout at our first-ever Middle East event, we landed in the Kingdom of Saudi Arabia on 5th October to host 100+ marketers across various verticals in a networking event.

3 min Read

100+ Marketers Discuss Insights-led Engagement at KSA #GROWTH Mixer

3 min Read

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#GROWTH Summit Singapore: Ushers New Chapter in Customer Engagement

It was Ni Hao, Namaste, and Selamat Pagi, Singapore as we kickstarted the latest chapter of the #GROWTH Summits for 2022. Held at the Shangri-La Singapore on June 02, there was plenty of excitement to go around as an overwhelming 330+ growth marketers, CRM managers, and product experts, among others gathered to talk about what’s new, what’s big, and what’s bold in customer engagement in 2022.

6 min Read

#GROWTH Summit Singapore: Ushers New Chapter in Customer Engagement

6 min Read

#GROWTHMixer 2022 Highlights: Expert Opinions on Insights Driven Engagement and Personalization to create Unique Brand Experiences

As consumers’ expectations for smoother brand experiences increase, brands must start thinking about how marketing data can be utilized to break down customer engagement barriers. To explore the premise of how insights-led customer engagement is the future of growth, we recently hosted two panels for our #GROWTHMixer 2022, inviting leaders from different industries to ruminate further on this topic.

4 min Read

#GROWTHMixer 2022 Highlights: Expert Opinions on Insights Driven Engagement and Personalization to create Unique Brand Experiences

4 min Read

How to Build a Brand and Customer Loyalty [#GROWTH19 Wrap-up]

In today’s hyper-connected age, there is no single way to connect with your customer. Customer journeys have become more complicated than before, and marketers have to constantly find ways to break the clutter and engage with customers through multiple channels such as e-mails, SMSes, apps, websites, offline, etc in order to boost customer loyalty.

8 min Read

How to Build a Brand and Customer Loyalty [#GROWTH19 Wrap-up]

8 min Read

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What Investors Look for While Investing in Consumer Internet Companies [#GROWTH19 Wrap-up]

A recent KPMG report showed a seven-fold increase in the number of startups in India in the last decade. With eight startups entering the unicorn club last year and a few startups like OLA tapping the global markets, the landscape of startup has become stronger and more interesting.

16 min Read

What Investors Look for While Investing in Consumer Internet Companies [#GROWTH19 Wrap-up]

16 min Read

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Mobile-first Marketing Perspectives from Asia with Anand Chandrasekaran [#GROWTH Wrap-up]

Smartphone adoption has skyrocketed in the APAC regions in the last few years. If you look at the number of mobile phone users worldwide, China and India occupy the top two slots on that list. Consumers in these countries turn to their mobile devices throughout their purchase journeys, and that’s great news for marketers. To cater to these mobile-first users, companies need to bring about a shift in their approach to customer engagement at all touch-points.

5 min Read

Mobile-first Marketing Perspectives from Asia with Anand Chandrasekaran [#GROWTH Wrap-up]

5 min Read

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Changed Customer Behavior and Marketing Practices in Post-COVID World

The world has changed in an unprecedented fashion, and so has customer preference. Essential, functional, and emotional spending have taken precedence over luxury expenditure. How should the marketing teams prepare for such a world where customer preference and behavior has changed?

9 min Read

Changed Customer Behavior and Marketing Practices in Post-COVID World

9 min Read

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